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Media & Press

With the help of everyday people – parents, community leaders, and the media – we’ve supported over 800,000 children with disabilities and their families for over 70 years.

  • Transforming lives through inclusion.

    At Variety, we are dedicated to creating welcoming and inclusive environments that empower children with disabilities across Ontario. Our dynamic programs and personalized connections foster transformative experiences for both children and their families.

    We offer specialized programming and services designed to ensure accessible opportunities, eliminating barriers and intimidation. Our mission is to create a level playing field where every child can thrive, making a lasting impact on their lives and spirits.

Press Releases

  • January 6, 2025

    Variety – the Children’s Charity of Ontario Welcomes Charlie Johnstone as New President and Chief Executive Officer

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  • March 3, 2025

    37th Annual Lieutenant Governor Games: A Celebration of Excellence, Sportsmanship, and Community Spirit

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  • March 27, 2025

    Six recipients honoured with the King Charles III Coronation Medal, nominated by Variety – the Children’s Charity of Ontario

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  • April 23, 2025

    Ontario Trillium Grant from the Province Results in Renovations at Variety Village

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  • May 5, 2025

    Join the Excitement: 41st Annual Toronto Police Children’s Games Unites Community Through Sports and Spirit

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  • May 14, 2025

    Variety Ontario’s Casino Night Raises Funds to Build a More Inclusive Future for Kids

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  • May 20, 2025

    Variety Village Welcomes the Exciting 3rd Annual North American VOLT Hockey Tournament!

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  • May 27, 2025

    VOLT Victory! VOLT Hockey North American Tournament Showcases Athletic Excellence

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  • June 4, 2025

    Get In Line for Charity: Join Variety Village for Country night with Cheatin’ Hearts!

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  • June 17, 2025

    Variety – the Children’s Charity and Substance Cares Present the All-Inclusive FREE Dance Party: DanceAble 2025!

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  • September 15, 2025

    Teeing Up for Inclusion: Variety’s Annual Golf Fore Kids Charity Classic Drives Support for Inclusive Sports

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Over 80% of charitable funds directly support programming for children/youth at Variety Village & across Ontario

SEE OUR FINANCIALS

Be Part of Our Community — Follow Us!

  • Facebook

    @VarietyOntario
    4,600+ likes
    5,000+ followers
    94% recommended
    247,300 profile views
    257,156 profile reach

  • Instagram

    @VarietyOntario
    3,850 followers
    57,828 profile reach
    248,726 profile views

  • Youtube

    @VarietyOntario
    200 videos
    103,400 views
    5,000 watch time

Facebook
@VarietyOntario

4,700+ people like this
5,000+ people follow this
7,500+ people checked in here

Youtube
@VarietyOntario

347 subscribers
Canada 62.9%
45–54 years of age – 53.1%

REACH AND AUDIENCE STATS

  • Website(s) Traffic

    Variety Village
    (Jan 21, 2019-Jan 1, 2020)
    Sessions: 101,973
    New Users: 65, 258
    Returning Users: 14,826

    Variety Ontario
    (New, Oct 2018)
    Sessions: 46,248
    New Users: 33,880
    Returning Users: 5, 581

    Email Subscribers

    Subscribers 11,875
    Top location: Canada 70%
    Female 60.4%
    Male 39.5%
    Age 45-54 – 29.7%

  • Foot Traffic

    MEMBERS: *6,000
    TRAFFIC: *5600+ weekly

    STAFF:
    Full-time 49
    Part-time 130

    PEOPLE HOURS:
    Variety provides over 2 million hours of programming each year reaching over 30,000 individuals, of which 15,000 having a disclosed disability.

    *Numbers based pre-COVID, March 2020

  • Print Advertising

    Snapd
    Beach Metro News
    Bluff’s Community News
    Bluff’s Monitor
    Parasport Magazine
    Retail Pages
    Scarborough Mirror
    MaxTV Media

    Advertising Partner:
    The Toronto Sun/Post Media

Branding & Logo Use

We love our brand. Please treat it with care.
For guidelines on everything from logos to language, take a look at our Brand Guidelines.

If you’re a Grassroots Fundraiser who would like to use our logo, please use the supporter logo below.
If you’re an official Brand Partner, please contact us for more information on the use of our official logo.


Stacked Black/Red
PNG – EPS

Stacked White/Red
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Horizontal Black/Red
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For inquires please contact:
Erin Rivet
Sr. Manager, Brand & Communications
(416) 699-7167 ext. 289
erivet@varietyontario.ca

For Social Media please contact:
Nico Baldonado
Social Media Content Creator
(416) 699-7167 ext. 286
nbaldonado@varietyontario.ca

This page is intended as a resource for credentialed journalists covering news associated with Variety – the Children’s Charity and Variety Village.

Note about usage and permissions:
All content downloaded from Variety – the Children’s Charity of Ontario (photography, video, etc.) may be used for editorial purposes only. Any other use of Variety – the Children’s Charity of Ontario’s content without its prior written permission is strictly prohibited.