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Media & Press

With the help of everyday people – parents, community leaders, and the media – we’ve supported over 800,000 children with disabilities and their families for over 70 years.

  • Bringing kids off the sidelines and into the game.

    We create welcoming, inclusive spaces, run dynamic programming, and make one-on-one connections that transform the lives of children with disabilities across Ontario.

    What makes Variety – the Children’s Charity of Ontario different?

    Variety has developed unique specialized programming and services dedicated to establishing accessible and inclusive opportunities for children with disabilities and their families, creating a level playing field devoid of barriers, intimidation, or other obstacles, making a profound difference in their spirits and lives.

Over 80% of charitable funds directly support programming for children/youth at Variety Village & across Ontario

SEE OUR FINANCIALS

  • Program Guide Advertising

    Variety is dedicated to promoting sport and recreational opportunities and activities for athletes and participants with disabilities of all ability levels. Variety ‘s Program Guide is circulated to over 3000 members, 7,500 newsletter subscribers, off-site events and outreach programs as well as through community partners. The program guide is published virtually 4 times a year – Spring/Summer & Fall/Winter and serves as an excellent resource for parents, coaches, volunteers, healthcare providers, sport and recreation leaders and more.

    Ad Placement Ad Size (w x h) Ad Rate
    Inside – Front Cover 8.5 x 11″ with bleed $550
    Inside – Full Page 8.5 x 11″ no bleed $500
    1/2 Page 8.5 x 5.5″ $350
    1/4 Page 4.25 x 5.5″ $200
    Business Card Size 3.5 x 2″ $125

    For advertising opportunities please contact Erin Rivet, Brand & Communications, erivet@varietyontario.ca

  • Submission Requirements
    Advertising submissions will not be accepted unless all acceptable electronic artwork has been received by the ad artwork deadline.
    We have made every effort to ensure accuracy in our information and listings. If there are any errors or omissions please contact Erin Rivet, Manager, Brand & Communications at 416 699 7167 x289 or email at erivet@varietyontario.ca.

  • Acceptable file formats: PDF, TIFF, JPEG, and EPS (convert fonts to curves)
    Ad must be sized correctly
    Ad resolution must be 300 dpi
    Ad must be full colour for inside cover pages
    Include the organization name in the electronic file name
    Ads must be re-submitted for each issue

Facebook
@VarietyOntario

4,400+ people like this
4,700+ people follow this
7,500+ people checked in here

Youtube
@VarietyOntario

347 subscribers
Canada 62.9%
45–54 years of age – 53.1%

REACH AND AUDIENCE STATS

  • Website(s) Traffic

    Variety Village
    (Jan 21, 2019-Jan 1, 2020)
    Sessions: 101,973
    New Users: 65, 258
    Returning Users: 14,826

    Variety Ontario
    (New, Oct 2018)
    Sessions: 46,248
    New Users: 33,880
    Returning Users: 5, 581

    Email Subscribers

    Subscribers 11,875
    Top location: Canada 70%
    Female 60.4%
    Male 39.5%
    Age 45-54 – 29.7%

  • Foot Traffic

    MEMBERS: *6,000
    TRAFFIC: *5600+ weekly

    STAFF:
    Full-time 49
    Part-time 130

    PEOPLE HOURS:
    Variety provides over 2 million hours of programming each year reaching over 30,000 individuals, of which 15,000 having a disclosed disability.

    *Numbers based pre-COVID, March 2020

  • Print Advertising

    Snapd
    Beach Metro News
    Bluff’s Community News
    Bluff’s Monitor
    Parasport Magazine
    Retail Pages
    Scarborough Mirror
    MaxTV Media

    Advertising Partner:
    The Toronto Sun/Post Media

Branding & Logo Use

We love our brand. Please treat it with care.
For guidelines on everything from logos to language, take a look at our Brand Guidelines.

If you’re a Grassroots Fundraiser who would like to use our logo, please use the supporter logo below.
If you’re an official Brand Partner, please contact us for more information on the use of our official logo.


Stacked Black/Red
PNG – EPS

Stacked White/Red
PNG – EPS

Horizontal Black/Red
PNG – EPS


Horizontal White/Red
PNG – EPS
For inquires please contact:
Erin Rivet
Manager, Brand & Communications
(416)699-7167 ext. 289
erivet@varietyontario.ca

For Social Media please contact:
Nico Baldonado
Social Media Content Creator
(416) 699-7167 ext. 286
nbaldonado@varietyontario.ca

This page is intended as a resource for credentialed journalists covering news associated with Variety – the Children’s Charity and Variety Village.

Note about usage and permissions:
All content downloaded from Variety – the Children’s Charity of Ontario (photography, video, etc.) may be used for editorial purposes only. Any other use of Variety – the Children’s Charity of Ontario’s content without its prior written permission is strictly prohibited.