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We create welcoming, inclusive spaces, run dynamic programming, and make one-on-one connections that transform the lives of children with disabilities across Ontario.
What makes Variety – the Children’s Charity of Ontario different?
Variety has developed unique specialized programming and services dedicated to establishing accessible and inclusive opportunities for children with disabilities and their families, creating a level playing field devoid of barriers, intimidation, or other obstacles, making a profound difference in their spirits and lives.
Variety is dedicated to promoting sport and recreational opportunities and activities for athletes and participants with disabilities of all ability levels. Variety ‘s Program Guide is circulated to over 3000 members, 7,500 newsletter subscribers, off-site events and outreach programs as well as through community partners. The program guide is published virtually 4 times a year – Spring/Summer & Fall/Winter and serves as an excellent resource for parents, coaches, volunteers, healthcare providers, sport and recreation leaders and more.
|Ad Placement||Ad Size (w x h)||Ad Rate|
|Inside – Front Cover||8.5 x 11″ with bleed||$550|
|Inside – Full Page||8.5 x 11″ no bleed||$500|
|1/2 Page||8.5 x 5.5″||$350|
|1/4 Page||4.25 x 5.5″||$200|
|Business Card Size||3.5 x 2″||$125|
For advertising opportunities please contact Erin Rivet, Brand & Communications, firstname.lastname@example.org
Advertising submissions will not be accepted unless all acceptable electronic artwork has been received by the ad artwork deadline.
We have made every effort to ensure accuracy in our information and listings. If there are any errors or omissions please contact Lynda Elmy, Communications Director at 416 699 7167 x249 or email at email@example.com.
Acceptable file formats: PDF, TIFF, JPEG, and EPS (convert fonts to curves)
Ad must be sized correctly
Ad resolution must be 300 dpi
Ad must be full colour for inside cover pages
Include the organization name in the electronic file name
Ads must be re-submitted for each issue
(Jan 21, 2019-Jan 1, 2020)
New Users: 65, 258
Returning Users: 14,826
(New, Oct 2018)
New Users: 33,880
Returning Users: 5, 581
Top location: Canada 70%
Age 45-54 – 29.7%
TRAFFIC: *5600+ weekly
Variety provides over 2 million hours of programming each year reaching over 30,000 individuals, of which 15,000 having a disclosed disability.
*Numbers based pre-COVID, March 2020
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Branding & Logo Use
We love our brand. Please treat it with care.
For guidelines on everything from logos to language, take a look at our Brand Guidelines.
If you’re a Grassroots Fundraiser who would like to use our logo, please use the supporter logo below.
If you’re an official Brand Partner, please contact us for more information on the use of our official logo.
Note about usage and permissions:
All content downloaded from Variety – the Children’s Charity of Ontario (photography, video, etc.) may be used for editorial purposes only. Any other use of Variety – the Children’s Charity of Ontario’s content without its prior written permission is strictly prohibited.